As someone who works in the field of Social Media Marketing the main question I get when talking about Facebook is whether you need to boost an ad or not. For those newbies to the world of Facebook advertising – boosting a post is basically paying money to promote the post to Facebook users of your choice. If you are a frequent user of Facebook you will know that if you post something to your wall only your friends see it. When running a business page through Facebook you don’t have friends (sorry!) you have ‘likes’ instead and the same rule applies. So if you have only 50 likes on your page, then if you post a promotion up only a percentage of those 50 likes will see the post. Unless you have every potential customer as a ‘like’ on Facebook you can see how that is not entirely effective. By boosting a post, you can push that ad out to people who have not liked your page and therefore increase the reach of your promotion! If you are specific with your target market you can then boost to thousands of people without breaking the bank.
Shelby Clark
MBus(Adv) Marketing and International Business
