Give me a break – if you’re a sporting team, not-for-profit or charity asking for sponsorship “YOUR LOGO AINT ENOUGH” any more.
Think not what you need for yourself but what they need and how you can help achieve their goals then they might support you. A proposal should never be submitted without some research conducted into the business you are asking support from and a proposal should never be ‘you can have any color as long as it’s black”.
Customize your proposal – At the very least go to the businesses web site and have a look around, look at the latest press releases, look for social responsibility pages, look for recent new office openings, you might even find an annual report with some handy information about their goals and outlook. Also have a look at the ‘about us’ pages, find the management team and look at their interests and history.
People reached – let’s say you’re a sporting team like a local netball competition. There are 14 courts and teams play all Saturday. Let’s also say there is one game per hour and an average of 10 players per team over the 8 hours. So your proposal could reasonably include reaching each weekend 2,240 teenage females, or around 4,480 parents in a captive audience for around 1 hour each. You could then offer a sponsorship that includes access via email and a retail stand at the ground.
Professional services – let’s say you’re a triathlon club and you have the obvious equipment suppliers but need more. Think about businesses that have lots of staff and a good work culture of involvement. Go to all the triathlon competition and fun run sites and look through the corporate team results. Those businesses may well want the services of a head coach to come in and run team building exercises or they may want people to come in and talk about nutrition and health. If their staff participates in some events maybe offer one free membership to use as a staff incentive.
Staff involvement – many organizations now give staff some days a year off normal duties so they can work in a charity or a sponsor’s business. You may find this in the ‘careers’ section or ‘social responsibilities’ parts of their web site. Your proposal would need to contain what staff would do for a day – cuddle baby wildlife or serve food to the homeless.
Social responsibility – It works on a large scale as well. A well know mining company has a history of supporting indigenous groups and there are several press releases on their website. There has been a goal set to employee 50 of this group by 2015 across the business and including suppliers. How many of the group do you have employed and/or what support have you given without it you won’t be considered over others.