Social Media Confusion
What have you got on this weekend?
Just some home renos on the bathroom I’m struggling with.
Oh can you do all your own plumbing?
No unfortunately. You don’t happen to know a plumber do you?
As a matter of fact my brother-in-law is a plumber and I’d recommend him.
This is a good way to think about social media, you want your business to be included in conversations where it seems a logical inclusion rather than rude or intrusive. You want to join conversations and groups of people whom have a need for your product. I have a small farm and among other things I breed a few alpacas and when I post a photo on instagram and # it with #Alpaca I almost instantly get more followers whom have products to sell that are to do with raising alpacas.
Social Media marketing for a business can be time consuming and the results intangible and tough to measure. There are no short cuts and it has to be managed as part of the overall marketing and sales mix where the activities being executed are guided by the returns being achieved. The returns when done well can be substantial and it can be a very cost effective way to reach new customers as well as an effective customer service and research channel. BUT done poorly and not managed constantly you can open you business up to customer feedback and abuse that will remain out there in the public for a life time. If you haven’t already just Google your own business or a few businesses you deal with and read the feedback.
We can firstly help you understand the social media landscape, what programs do what and which ones might suit your business. Importantly we will take you through the commitment you will need as a photographer, editor, copywriter, advertiser and customer service clerk then you can decide the level of commitment you want resource.
If it all seems too difficult you may want to just set a small trial budget and we will manage a trial plan for you to measure the potential results.
