How we work - your in control
Step 1 – FREE first consultationUp to an hour briefing and question session to scope the issue, find out the required return on investment, resources, results and budget. We then get back to you in writing with the brief ideas we think could be implemented and the process needed to bring them to life. You decide what’s next.
Step 2 – Planning
Ok, so you have decided to move forward – We send you a written quote outlining any planning session needed. This session might just be over sandwiches in a lunch room or could be an offsite workshop with perspective suppliers.
With you and your team, we need to fully understand your objectives and your budgets, sort through available customer data, understand your products and services, cost structures, supplier agreement, and sales and service capability.
Most importantly, we want to understand what you will consider success so we can set some targets and establish the measurement criteria your happy with.
Our rate is $100 an hour plus reasonable agreed expenses + GST (remember we quote you up front). A planning session should be approximately 3 to 4 hours depending on the size and complexity of your business.
At the end of this session we will all have a clear understanding of the way forward, what campaigns could be undertaken and in what time frames along with the types of resources and suppliers required.
This is another decision point for you.
Step 3 – Documented Plans
Again, you have a quote up front. Strategic Campaign Plans are documents that give you instructions on what needs to happen, who to speak to, what to ask for, what their approximate costs are and what returns you can expect. The plan is yours, you get all our experience in a DIY format you can implement over and over on your own – if you wish.
The cost for this stage is dependent on things like the number of activities you can undertake, the number of potential customers to be contacted, complexity of your offering and the geographic locations targeted. As a starting point, a well constructed campaign plan will be around $450 for small businesses.
You decide what’s next after this.
Step 4 – Implementation
Implementing a plan could be digging into your customer billing records and developing a data base to drive ongoing activity. A plan could also be getting yourself or staff out on the streets doing sampling or undertaking customer research in the areas you want to improve. Campaigns may need briefs for advertising agencies, web developers, mail houses, printers or media outlets. If you have multiple retail outlets and offices it may require travel and briefing sessions and the construction of co-marketing agreements all of which we will undertake with you, or for you.
Again all work will be quoted up front so you are in control. We understand trust is something earned so being open and transparent is our priority.
We know you are the most important person in the success of our business.