As someone who works in the field of Social Media Marketing the main question I get when talking about Facebook is whether you need to boost an ad or not. For those newbies to the world of Facebook advertising – boosting a post is basically paying money to promote the post to Facebook users of […]
What is Social Media Marketing? A common misconception is that Social Media Marketing is about selling your product on Social Media. That is not completely wrong but there is much more to it. With the rise of the internet consumers now have the ability to voice opinions, research information and seek out alternatives so simply […]
Just finished the branding of my latest client whom owns several Telstra shops both consumer and business licensed stores. This project included deciding the company name, registering appropriate url’s, building a web site, launching the brand to staff and building a public profile for the new aggregated company. www.tshopbiz.com.au My quick view of this process […]
When you’re a marketer around 95% of the people you rely on to be successful report to someone else. They are the sales people, accountants, the customer service folk or technicians and they are also a raft of external suppliers in agencies, printers, various media outlets or distributers of marketing materials. To be a good […]
What is it? Should I have it? Will I make money? I’m often asked this and having just spent 2 days at a local business expo talking to small businesses it still seems a baffling question to most. (1) What is it – it’s a fancy new term for, information shared by word of mouth. […]
Give me a break – if you’re a sporting team, not-for-profit or charity asking for sponsorship “YOUR LOGO AINT ENOUGH” any more. Think not what you need for yourself but what they need and how you can help achieve their goals then they might support you. A proposal should never be submitted without some research […]
Local Area Marketing, Regional Marketing or Rural Marketing – call it what you will but if you’re a city based business trying to market products in a rural community there are some things you need to look out for. Country people are hard working, spend long hours out of the house, are loyal, don’t like […]
Big Data – a new theory or just common sense. My local take away coffee shop owner asked how he might find some new customers given there was a new café opening up in the street and he expected to loose some existing customers to them. I suggested as a start he get a handful […]
We hear over and over about the importance of using customer data to drive sales and customer retention but why do so many business still struggle getting it to happen. More often than not, failure is about lack of team work, not a lack of skills. The use of customer data is a cross business […]
Many marketers think they understand the importance of Return On Investment (ROI) in their plans. They toss it in whenever they can, along with such things as response rates portrayed as numbers of new visitors to a website, and success measured as improved propensity to buy. But the CEOs, CFOs, Sales, Customer Service and pretty […]
